Over the last 15 years, designers Jeff Devey and Dan Antonelli have developed over 1,000 small business brands. They’ve seen just about every type of business, and have become industry authorities in branding for landscape architecture, design-build and maintenance firms. LandscaperMarketing.com uses an efficient creative process that makes it easy for clients to realize brand success. There are no surprises; the samples on our site represent the caliber of work you can expect to receive when you hire us. That’s because all of the creative pieces on our site were done by Dan and Jeff.
So, unlike online logo factories who show decent work on their site—but deliver something far inferior when they outsource projects all over the globe—you can be assured of what you’ll get from LandscaperMarketing.com: two powerhouse designers who live for building small business brands. Below is an overview of our process, and what’s included when you hire LandscaperMarketing.com to create your logo and brand identity.
Aside from a lot of blood and sweat, and of course, our hearts—here are the nuts and bolts of what we include in a typical small business brand and logo package for businesses under $1m in sales.
We start every branding process with our LandscaperMarketing.com Creative Brief. This is a form that is first filled out by you, and then reviewed by the LandscaperMarketing.com team. This brief provides an uninhibited view of your brand goals, your preferences, and your clients’ preferences. It serves as the foundation for our kickoff conversation, where the details of your brief are fleshed out to ensure alignment on objectives, audiences, and the look/feel of your brand.
Next comes the fun part: researching and conceptualizing your logo and obsessing over its implementation. This usually involves a lot of sketching, doodling and bright ideas—which may or may not originate while showering, or while fiddling on the iPad before fitful sleep. Your brand becomes the center of our universe as we think through the logistics and brainstorm how it will work in all media forms, like your web site, brochure, uniforms, vehicles, etc.
At this stage, we’re ready and anxious to share our concepts with you. After all of our collective experience building brands, we’re usually right on the money with the first go around (or pretty darn close). But if we’re not, we’re happy to make changes within the budgeted project time. Of the last 100 or so logos we’ve designed, maybe one or two have gone over budget. We don’t like to have it happen (hey, no one’s perfect!), but we’re fortunate that it rarely does. If we’re even remotely close to going over your budgeted hours, you’ll know well in advance. Again, there are no surprises.
The last stage is when LandscaperMarketing.com sends final art files for your approval. Afterward, we prepare your artwork files in various file formats, as well as provide a simple logo guideline document for your new landscape brand.