Here at LandscaperMarketing.com, we understand the challenges of running a small business. After working with over 500 businesses in nearly every sector, we have a unique perspective on the hurdles you face—and the common advertising pitfalls that might befall you. As your advertising agency, we’ll (1) guide you on the best use of your advertising budget, and (2) help you to achieve optimal results for the least amount of money. So, when you tell the salesmen that your advertising isn’t working, and they respond that you “need a bigger ad,” think carefully about who you’ll trust to manage your advertising dollars.
If you’re relying on the advice of those who sell ad space for a living, it’s easy to fall into the trap of putting advertising dollars into the wrong areas. That’s where we come in. Using strategic advertising consulting, we review your budgets and make sure you’re spending money where you should be. Bottom line? We typically save you money—and make your advertising plan much more effective.
To accomplish your advertising objectives, our team of experts begins by reviewing and analyzing your current market position, brand messaging and advertising–and comparing it to your direct competitors. This research is instrumental in discerning the effectiveness of your existing marketing tools, as well as forecasting challenges and pinpointing necessary improvements. In conjunction with this groundwork, we explore other strategic media channels and tools that foster a strong, cost-effective connection with target consumers.
After assessing your brand and gauging the market climate, we use the information gleaned during our research to devise an actionable, 6- to 12-month plan. Our plan ensures that all marketing and advertising vehicles are cohesive and integrated, and that they play a proper role in protecting, rather than diluting, your brand identity. We deliver from ideation to production, developing the tools to elevate you to the top of your market and differentiate you from a pack of hungry competitors.
To evaluate the results of our efforts, we carefully track and measure the effectiveness of your campaign over the course of the year; making necessary adjustments to ensure that it is generating leads. It’s important to create a compelling, memorable and powerful brand and campaign, but if it doesn’t increase your market share and bottom line–it isn’t a success. By constantly monitoring our initiatives, we are able to focus our efforts to tangibly achieve your marketing and business objectives.
Ready to revolutionize your marketing and advertising campaign? Call us to schedule a strategic market consultation or learn more about our integrated communications plans and research capabilities.