One of the most rewarding parts of our job is partnering with clients to build and create a great brand that accurately projects their company and culture; and, moreover, learning of the success that’s resulted from our strategic thinking. Once we created the brand and logo for this New Jersey home and garden center, we tackled the stationary, uniforms, site signs, in-store signage, vehicle advertising, website and print advertising. All of the components strongly reinforced the branding and created a consistent look. These efforts, in conjunction with search engine work and a well-developed Google AdWords campaign, generated great buzz and interest in the local communities.
Due to the cyclical nature of their business type, we are constantly modifying messaging to ensure that the website, print advertising, search engine keywords and Google AdWords remain impactful—and seasonally appropriate. This continual reassessment helps us increase brand relevancy while maximizing audience reach.
“Graphic D-Signs helped bring our family business to the next level in advertising and marketing. What began as an innocent little fruit stand in the 1950s has blossomed into two large home & garden centers with more than 7 acres of retail shopping. However, our image didn’t accurately reflect this success and gardening expertise. There was a disconnect with the image we were projecting to our existing and prospective customers. That’s where the GDS team came in. They created a memorable brand that was implemented throughout all of our marketing and advertising.
Every detail of the brand implementation was carefully planned and executed – from uniforms and vehicle advertising to in-store signage and print advertising. It’s all perfectly synchronized, and reinforces our identity and company proposition. The GDS team played a critical role in creating a strong presence for both home & garden centers, which has brought hundreds of new customers through our doors. They dedicated many late nights to thinking about our business and our competition, and it shows as business continues to thrive, even in this economy. Many thanks again to the GDS team.”
- Spirko Family, CEO, Strawberry Blossom & Ploch’s Home & Garden Centers, Wayne & Clifton, NJ
Strawberry Blossom & Plochs Home & Garden Centers
Wayne NJ & Clifton NJ