In addition to authoring two books on small business logo design, LandscaperMarketing.com’s Dan Antonelli has written and published over 50 articles for SignCraft Magazine, as well as other leading trade magazines devoted to excellence in graphic design. His articles cover a wide range of graphic design topics.
LandscaperMarketing.com’s work has also been featured in Lawn & Landscape Magazine, STEP Inside Design, Sign Business, Entrepreneur Magazine, Signs of the Times, A Magazine About Letterheads, The New Jersey Star Ledger, LowesForPros.com, and other design publications. Click here for additional press about us.
Check out some of Dan’s published articles below. We think you’ll learn a lot from them. You may even become as obsessed with design as Dan is–though it’s doubtful.
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| A Picture is Worth 1000 Words: That’s 995 too Many for a Vehicle | SignCraft Magazine | March 2011 |
| Building a Company of Giants | SignCraft Magazine | January 2011 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Is the Customer Always Right? | SignCraft Magazine | January 2010 |
| Winning Tactics for Closing the Sale | SignCraft Magazine | April, 2010 |
| Make A Vehicle Look Like It’s Part of a Fleet | SignCraft Magazine | August 2010 |
| Design Logos for Both Horizontal and Vertical Use | SignCraft Magazine | October 2010 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Creating Logos with a Retro Look | SignCraft Magazine | December 2009 |
| Step-By-Step: Creating 2.0 Effects in Photoshop | SignCraft Magazine | September 2009 |
| Simple Wraps Deliver a More Powerful Message | SignCraft Magazine | July 2009 |
| Rethinking Fleet Graphics: Variety Helps Reinforce the Message | SignCraft Magazine | January 2009 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Back to Basics: Keep your Logos Clean & Simple | SignCraft Magazine | November 2008 |
| 5 Steps to Great Logo Designs | SignCraft Magazine | September 2008 |
| Seven Industry Problems-and How You can Capitalize on Them | SignCraft Magazine | May 2008 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Harness the Power of Images & Pictorials | SignCraft Magazine | November 2007 |
| Landscape Company Web Design 101 | Lawn & Landscape Magazine | June 2007 |
| Logo Design: Who is Your Target Audience? | SignCraft Magazine | July 2007 |
| Q&A: Succeeding as a Design-Oriented Sign Shop | SignCraft Magazine | March 2007 |
| Adding Stationery Design to Your Services | SignCraft Magazine | January 2007 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Ask the Right Questions to Speed the Design Phase | SignCraft Magazine | November 2006 |
| Planning Your Exit Strategy | SignCraft Magazine | September 2006 |
| Top Tools for Building Brilliant Logos | MSNBC & Entrepreneur Magazine | July 2006 |
| 1st Place – Commercial Vehicles | Sign Business Magazine | June 2006 |
| Sign Shop Web design 101 | Creative Latitudes | July 2006 |
| An Effective Logo is Easy to Grasp | Graphics.com | May 2006 |
| Enhancing a Silhouetted Image with Photoshop | SignCraft Magazine | March 2006 |
| How to Silhouette an Image in Photoshop | SignCraft Magazine | January 2006 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Overcoming the ‘I Don’t Need a Logo’ syndrome | SignCraft Magazine | November 2005 |
| Building an Identity One Step at a Time | SignCraft Magazine | September 2005 |
| Moving From Sign Shop to Marketing Firm | SignCraft Magazine | June 2005 |
| Powerful vehicle advertising Doesn’t Always Mean a Full Wrap | SignCraft Magazine | March 2005 |
| Logo Design Book Review | Creative Latitudes | May 2005 |
| Font Customization Techniques for Logos | Graphics.com | February, 2005 |
| Step-by-Step: Photoshop Beveled Edges | SignCraft Magazine | January 2005 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Taking the Mystery Out of Print/Cut | Roland Press | December 2004 |
| Design Solutions: When Stock Makes the Project | Step Inside Design | November 2004 |
| The $100,000 Question: Still Giving Your Logo Designs Away? | SignCraft Magazine | July 2004 |
| Step-by-Step: Photoshop Airbrushed Effects | Signcraft Magazine | August 2004 |
| Is White the Only Color Vinyl You’ll Need? | Signcraft Magazine | July 2004 |
| New Fonts Can Give Your Logos a Fresh Look | Signcraft Magazine | May 2004 |
| Sign Shop Web Design: What Works and What Doesn’t | Signcraft Magazine | March 2004 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| A Back-to-Basics Approach to Logos | SignCraft Magazine | December 2003 |
| Meet the Man Behind the Signs of the Times | Sunday Star Ledger | July 2003 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Create an Affordable, Full-Color Brochure for Your Shop | SignCraft Magazine | January 2001 |
| Step-by-Step: Creating Prismatic Vinyl Lettering | SignCraft Magazine | July 2001 |
| Outlines Can Help with Design and Installation | SignCraft Magazine | July 2001 |
| Add Dimension to Your Lettering with a Click | SignCraft Magazine | May 2001 |
| It’s Not Truck Lettering; It’s Vehicle Advertising | SignCraft Magazine | March 2001 |
| Article / Book Title (PDF Download) | Publication | Publish Date |
|---|---|---|
| Designing Logos for Optimal Distance Legibility | SignCraft Magazine | November 2000 |
| Step-by-Step: Creating Special Effects for Digital Printing | SignCraft Magazine | September 2000 |