Dan Antonelli sheds some light on the dark and mysterious world of logo design.

Books that take the mystery out of small business logo design and better brand building.

LandscaperMarketing.com President & Creative Director, Dan Antonelli, is a design industry celebrity. His books, Logo Design for Small Business, and Logo Design for Small Business 2, have been widely acclaimed by his peers in both graphic design industries and business arenas. While many of today’s logo design books focus on pie-in-the-sky branding projects that most designers will never be a part of, this book focuses on design issues that nearly every designer encounters when working for small businesses like landscapers, contractors, bakeries and flower shops.

Logo Design for Small Business 2, by Dan Antonelli

logo design for landscapers, logo design book

Get your hands on an autographed copy of Dan Antonelli’s follow-up book, Logo Design for Small Business 2, featuring over 175 actual small business logo samples and their detailed explanations. Like the first, Dan’s second book focuses on logos for small businesses, providing tips and theory on logo design, development, color usage and layout. It also provides detail about the distinguishing characteristics of small business logo design, and how it differs from corporate logo design.

Over 5,000 copies of the first book have sold to date, so if you liked book 1, order book 2 today! This full-color edition is available for purchase through our web site for $25, plus $4.05 Priority Mail shipping & handling. You may also call us directly to order via credit card.

In Logo Design for Small Business 2, veteran graphic designer Dan Antonelli takes a closer look at the gratifying work of creating powerful, creative logo designs for small businesses that are the mainstay of our economy. Dan shares his approach to this work and delivers a look at the thinking behind over 175 hardworking logos created by himself and other outstanding designers, including Mike Erikson, Jeff Fisher and Rich Dombey.

Here are some of the issues you’ll explore:

  • Why designing a logo primarily for print usage may hurt your clients
  • Why corporate logos may rely on safe typography and a simple graphic, yet many small businesses are better served by a colorful design with trendy typography and bold graphics
  • How your logo design can make a small business look bigger—or even like a franchise
  • How to educate your small business clients about the power of their logo

 

Logo Design for Small Business, by Dan Antonelli

Dan Antonelli’s first book on logo design, Logo Design For Small Business, features over 100 of his designs created at LandscaperMarketing.com, Inc. The book focuses on logos for small business, with tips and theory on logo design, development, color usage and layout. It also includes logo sales tips for artists. Over 5,000 copies have been sold to date.

This full-color, 72-page book is available for purchase through our web site for $25, plus $4.05 Priority Mail shipping & handling. You may also call us directly to order via credit card.


Here are some of the issues you’ll explore:
  • Dissecting logo designs and breaking them down into easy-to-understand models
  • The importance of distance legibility in small business logo design
  • Making the logo the foundation for a simple, small business marketing campaign

You may also buy unsigned copies of the books at SignCraft Publishing for $25 (1-800-204-0204) or at Amazon.com.